Phoenix Mercury star Diana Taurasi and New Orleans Hornets phenom Chris Paul will introduce a nationwide youth fitness initiative at the 2009 All-Star Jam Session and unveil their new “got milk?” ads.
The ads will hit publications in March.
The Get Fit By Finals program from the NBA and the “got milk?” Body By Milk Campaign, challenges teens to make a personal fitness goal and provides a plan to achieve it.
Two-thirds of Americans are overweight or obese – a stat that’s likely to inflate. The new program aims to prevent future health problems by arming teens with fitness and nutrition tools to help them develop healthy habits for a lifetime.
Get Fit By Finals calls on teens to take a simple steps to improve their physical fitness and nutrition, such as being active for at least 60 minutes a day and drinking three glasses of lowfat or fat free milk in place of sugary beverages.
The semester-long program features an in-school education outreach as well as an interactive online program for teens at www.bodybymilk.com. It includes tips, tools and exclusive videos from NBA and WNBA players, trainers and sports dietitians to help teens achieve their own personal fitness goals. Teens also will be rewarded with cool prizes along the way, including a VIP experience at the Finals 2009.