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Gym cult: More for fashion streaks than fitness freaks

The gymnasium culture has undergone a
sea change. It is no longer a hub for building those bulging muscles. Instead,
now it boasts of latest fashion and lifestyle statements. Sandeep Banerji brings
forth their new profile.
Allahabad: De-stress, stay in shape, or
simply hang out with buddies, whatever be the intention, the gym cult in
Allahabad is gaining new followers in droves by the day. Little doubt then that
the number of these fitness Read the rest of this entry »

Fashion Week dumps model health checks

MODELS will not be forced to have health checks at London Fashion Week after other major cities refused to go along with the idea.
The idea was recommended by the British Fashion Council after last year’s size zero debate but it’s already been ruled out in New York, Paris and Milan, BBC Radio reports.
London Fashion Week kicked off yesterday.
Officials in the three cities said forcing models to produce a medical certificate was too invasive.
Read the rest of this entry »

Diet Coke Launches Fashion Series

that launches tomorrow. Entitled “Style Series,” the not-yet-released webisodes will feature interviews with trendsetters such as Rihanna, designer Cynthia Rowley, and artist Robin Thicke. Certainly, Coca-Cola is looking to tap into the success of fashion-focused reality programs from
Model.Live
. But the driving concept of this series is significantly different.
, the show will be hosted by
magazine’s West Coast editor Rachel Zalis Read the rest of this entry »

Fitness, fashion, footwear … all under one roof

“The new concept started with a look at the current fitness retail landscape in North America to see what was being done. Most (if not all stores) sold machines, but very few had complementary products, such as accessories, supplements, apparel and footwear,” says Bill McCullagh, director of specialty retailing for the Forzani Group.
“We saw the opportunity to create a ‘one-stop-shop’ environment that encompassed all facets of the fitness business Read the rest of this entry »